Sumerianz Journal of Business Management and Marketing

    
Online ISSN: 2617-0175
Print ISSN: 2617-1724

Quarterly Published (4 Issues Per Year)

Journal Website: https://www.sumerianz.com/?ic=journal-home&journal=27

Archive

Volume 2 Issue 7 (2019)

Factors Affect?ng Reta?le Purchase Dec?s?ons for Reta?ler Products Women Consumers, A F?eld Study in Turkey

Authors : Dr. Yakup DURMAZ ; Mine Güngör KÜÇÜKLER
Abstract:
This study aims to determine whether the purchasing behavior and attitudes of customers in the study differ according to their demographic characteristics. At the same time, consumers’ demographics, market sensibilities, quality and quality of trust have been tried to determine the effect of their emotions on attitudes towards retailer branded products. The study was conducted with 385 female consumers by using the face-to-face survey method in Kilis city center. The results were given in tabular form and tested by Chaid analysis to see whether the various variables are independent of each other. Consumers prefer retailer-branded products in this study, which aims to support the strategies that retailers need to develop about this issue by showing that some of the demographics and perceptual dimensions of consumer attitudes towards private label products are influential and the attitudes of consumers towards retailer branded products and the factors that can affect these attitudes price, quality, reliability and recognition are important. Factors that could affect consumers’ attitudes towards retailer branded products are price, quality, reliability and recognition. Retailers ’involvement of these important elements in their strategies will affect consumers’ preferences. This research was carried out on a pavilion which has not been investigated before.

Pages: 75-83

Producing rCarbon Black from Waste Tires by Using Pyrolysis Technology

Authors : Dinh Tran Ngoc Huy
Abstract:
The global issue of waste tires in particular and industrial solid waste has been becoming an environmental problem in developing countries such as Vietnam and moreover, it is a global problem needed to be thoroughly resolved. According to statistics, Viet Nam discharges about 400,000 tons of waste tires annually and this number in the US is estimated about 4,200,000 tons per year. This creates many environmental issues. Hence, this paper aims to propose a business model to solve problems mentioned below in the paper. Taking advantage of pyrolysis technology is one method to convert wastes into clean energy such as r-carbon black (recovered carbon) and protecting our environment. This is one main objective of this research paper. Analysis of applications of carbon black (finished product) is the 2nd goal of this research paper. Through the economic and technical analysis of this model, we can see the practical benefits of the energy project in terms of economic efficiency, profitability, which bring surplus value for investors, effective solutions for customers and a quality energy product for the society. And it also suggest the relevant goverrment of developing countries to consider proper policies to encourage environment protection and businesses in the field of converting industrial wastes such as tires into clean energy.

Pages: 70-74