Sumerianz Journal of Business Management and Marketing

    
Online ISSN: 2617-0175
Print ISSN: 2617-1724

Quarterly Published (4 Issues Per Year)

Journal Website: https://www.sumerianz.com/?ic=journal-home&journal=27

Archive

Volume 2 Issue 8 (2019)

Industry Based Analysis Case Study: The Port of Liverpool, S. A. B. De C. V.

Authors : José G. Vargas-Hernández ; Sandra Lizeth Villalobos Rodríguez
Abstract:
El Puerto de Liverpool, S. A. B. de C. V.is a Mexican company that owns one of the chain of department stores with the largest number of branches in the country. Its correct strategic planning has allowed it to remain in the market over time, positioning itself as the leading retailer in the highly competitive industry in Mexico. In this sense, it is important to analyze, through an analysis of the industry and applying the model of the five forces of Michael Porter, the environment of the company and determine which of them have an impact on the firm. As a result, the investigation showed as a result that only two of the five forces of the model have influence on the firm.

Pages: 91-96

The Cameroonian Online Marketplace, An Exploratory Study of the Factors That Influence Online Shopping Attitude, The Case of the Town of Buea

Authors : Dr. Louis Mosake Njomo
Abstract:
Interest in the world’s online marketplace is growing. Not only are online consumers an important market in their own right, but some two billion internet users are transiting from buying products and services at physical establishments to online shops. Studies have revealed that the consumers’ attitude towards online shopping is known as the main factor that affects e-shopping potential. Attitudinal issues are also thought to play a significant role in e-commerce adoption. That means that, through motivation and perception, attitudes are formed and consumers make decisions. The author conducted semi-structured depth interviews with 56 internet users in the town of Buea exploring their attitude towards online shopping. The findings provide new insights into the reasons why online shopping in Cameroon is quiet underdeveloped. The findings reveal that internet insecurity, lack of internet infrastructure, poor online customer service, high e-prices, poor product characteristics and online shopping inconvenience strongly contribute to unfavourable attitude towards online shopping in Cameroon.

Pages: 84-90