Sumerianz Journal of Economics and Finance
Online ISSN: 2617-6947
Print ISSN: 2617-7641
Quarterly Published (4 Issues Per Year)
Journal Website: https://www.sumerianz.com/?ic=journal-home&journal=26Archive
Volume 3 Issue 1 (2020)
Consumption Characteristics of the Millennial Generation and Strategies Implemented to Satisfy Them: Airbnb Case
Authors : Lic. Laura Valeria Rueda Gómez ; José G. Vargas-Hernández
Abstract:The main objective of this work is to identify how the most successful disruptive business model known as Airbnb has managed to satisfy the main consumption characteristics of the Millennials generation. To accomplish this objective, a literary review of this generation is needed, as well as the identification of its main consumption characteristics. At the same time, we will see a literary review of the Airbnb business model, which is based on a collaborative economy and will look at what Airbnb mechanisms and strategies is to satisfy the consumption characteristics of this new generation.