Sumerianz Journal of Business Management and Marketing

Online ISSN: 2617-0175
Print ISSN: 2617-1724


Volume 3 Issue 2 (2020)

Operative Organizational Communication and Employee’s Job Performance: A Study of Ibeto Cement Factory Nkalagu Enugu State Nigeria

Authors: Onyeaghala Obioma Hyginus ; Felix Nagu Lazarus
Communication is an important component of organization activity and because organizations need information to function well, they strive to achieve this objective through communication. This research centered on the use of operative communication as a strategy for employee job performance in Ibeto Cement Factory, Nkalagu, Enugu State. Operative communication; the independent variable was measured by its indicators: communication planning, properly expressed messages and feedback whereas the dependent variable; employee job performance was measured directly to avoid haziness. The method of data collection for this research was the questionnaire which was pattern in a five-point rating scale. It was validated and its reliability ascertained. The population of this study covered the entire staff of the organization under study, which is made up of 200. The sample size of 133 was determined using Taro Yamane Technique and simple random sampling was employed for the selection. Data analysis was based on 127 copies of returned and properly completed questionnaire. Three hypotheses were formulated for this study and tested at 0.05 level of significance using Pearson’s Product Moment Correlation Technique with the aid of statistical package for Social Sciences (SPSS). The findings of this study indicate that communication planning enhances employee’s job performance in an organization and that properly expressed message influences employee job performance in an organization. The findings also revealed that feedback in communication enhances employee job performance. Based on the findings, the followings recommendations were made: Organizations should spend time to plan their communication needs and cost of getting employees informed. They should evaluate the impact of communication on organizational activities. Managers should ensure that messages are well constructed and encoded. This is because the clarity of any instructions helps to minimize organizational conflict, misunderstanding and improve on information management. Equally, organizational communication should be patterned in a way to give room for feedback from all categories of employees. This is to encourage interactive communication which increases organizational performance.

Pages: 10-19