Sumerianz Journal of Business Management and Marketing

Online ISSN: 2617-0175
Print ISSN: 2617-1724

Quarterly Published (4 Issues Per Year)

Journal Website:


Volume 4 Issue 4 (2021)

Assesment of Mutual Fund Performance Using the Calculation Methods of Sharpe Ratio, Treynor Ratio, Jensen Alpha, and M-Square (Study on Indonesia Mutual Fund for the 2016-2018)

Authors : Indri Puspita Sari ; Asep Risman
The purpose of this study is to determine the difference in returns on the JCI or stock mutual funds returns and to find out how well the performance of the four stock mutual funds is in the conclusion that there is a difference or not in the consistency of the performance of stock mutual funds. In this study, the Mutual Fund Performance Evaluation Method used includes the Sharpe Ratio, Treynor Ratio, Jensen Alpha, and M-Square. The population in this study is equity mutual funds registered with the Financial Services Authority (OJK) for the 2016-2018 period. The results of the study based on the Wilcoxon signed rank test showed that there was a significant difference between stock mutual fund returns and JCI returns. Meanwhile, based on the Kruskal-Wallis test, it shows that there are differences in the consistency of the calculation of the Sharpe Ratio, Treynor Ratio, Jensen Alpha, and M-Square methods.

Pages: 138-145

Analysis the Influence of Electronic Word of Mouth Zomato and Brand Image to Purchase Intention and Purchase Decision Which Mediated by Consumer Perception on Gyu-Kaku, Japanese BBQ

Authors : Lily Suhaily ; Sinta Boentoro ; Florence Natahasa
In this era, technology has experienced rapid development. One of them is the internet. In connection with this, one of them appeared eWom Zomato application. Ewom Zomato is a site or application that provides various information about restaurants. The purpose of this study is to determine the effect of eWOM Zomato and brand image to purchase intention and purchase decision which mediated by consumer perception on Gyu-Kaku, Japanese BBQ. To analyse the data using SEM with LISREL. Samples was distributed to 200 respondents in Jakarta on Mei 2021. The results showed that E-WOM and Brand Image play an important role in improving consumer perception. However, consumer perception plays no role in mediating the E-WOM relationship with purchase decision. However, it can mediate well the relationship of brand image to purchase decision. Purchase intension itself plays a positive role in the purchase decision. Thus this research proves that consumer perception and purchase intention are means that support and encourage consumers to brand image to make purchase decisions. But it is not a decisive means for e-WOM in purchasing decisions.

Pages: 127-137

Customers’ Perception of Superstore Retail Organization: A Descriptive Study on Shwapno

Authors : Azmat Ullah ; Mohammad Nizam Uddin ; Md. Farhan Naim Oni
Shwapno is the leader retail superstore in Bangladesh. Maximum family members in urban area used department store or supermarket for purchasing groceries commodities. Shwapno is the largest and the best platform to provide farm fresh necessary products and services to their customers. The high and mid class people in city are preferred to buy convenience goods or services from one platform, the retail store of Shwapno provides all items of commodities to their targeted customers. This study is identified the factors influencing to customers perception and their satisfaction by using or getting goods and services from Shwapno retail store. The study has suggested top-level managers and authorities of Shwapno retail organization to consider these factors while retaining existing customers, attracting new and competitor’s customers by offering better services.

Pages: 122-126